The Sercotel Boulevard Vitoria hotel is situated in the revitalised Zaramaga neighbourhood, beside the El Boulevard shopping centre and near Gamarra-Betoo industrial park. It is possible to get to the old town on a 15-minute walk. There is a tourist information centre in the town as well as many sites of interest, including a cathedral and a museum of contemporary art. There are many bus stops about 100 metres from the hotel. There is a Renfe train about 2 km away.

Opened in 2008, this family-friendly city hotel is housed in a modern and striking building. The hotel has a total of 90 rooms with 36 twin rooms and 54 junior suites on 6 floors. The hotel is air-conditioned and has a lobby with a 24-hour reception and check-out service, hotel safe, lift access and a cloakroom. There is a TV lounge, a caf and a restaurant. Additionally, the hotel offers WLAN Internet access. For an additional fee, guests may use room service, the laundry service and the hotel garage.

All of the rooms are equipped with full en suite bathroom with hairdryer, individual heating and air conditioning, safe, minibar, direct dial telephone, radio, TV with digital channels and ADSL Internet access. Decorated in a modern style, all guestrooms are outward-facing and the junior suites have a charming kitchenette in their dining room.

At the hotel restaurant there is a breakfast buffet, as well as menus and an la carte dining service available.

Enter Vitoria from Portal de Foronda St. and continue straight ahead to the roundabout at America Latina. Turn left and continue straight ahead. Exit at the tunnel and then continue straight ahead, leaving El Boulevard shopping centre on the left. The hotel can be seen there, but must be reached by changing direction at the next crossroad or roundabout.